Happy eCommerce and Happy Holidays!
Wow, it’s been a very long time since I posted, but I just haven’t been motivated to write and I truly believe unless you have something of value to write – don’t!
Since my last post my life has been quite a roller coaster. I got into the DR space for awhile, wow! what a whirlwind that is. It was a breakaway from my traditional knowledge of eCommerce, but I embraced it and fell into the excitement of the “And wait there’s more!” The DR industry is truly a breed unto itself and it is quite amazing. I will save my comments and insight for another post, as it truly deserves a post all it’s own and boy, do I have a lot to say and many people to thank for the knowledge I gained.
I then joined a truly phenominal company, buySAFE, who I actually partnered with while at HackerSafe. I am now their Director of Business Development. As many of you know Verisign recently made a strategic investment in buySAFE….now many of you know that I wasn’t fully bought into buySAFE’s business model, but they made some great changes that really got me excited and made me want to come on board.
Unless I truly believe in a product I am no good…so I had to make sure I had a passion for their service in order to come fully on board. I can truly say that not only am I passionate about their service but my colleagues are some of the best people I have had the pleasure to know and have in my life.
In October I jumped over a tennis net, well actually hurdled it..trying to relive my track days and show off to my 3 year old son, in doing so I dislocated my knee and tore not one, not two but all four of my ligaments…it has been a month since my surgery and I am now doing outpatient PT..been in house for awhile. I won’t walk on my own for quite sometime, but an injury like this makes you really look at your life and reevaluate your life and your life’s goals as well as the people you surround yourself with.
Hence my passion and loyalty for the people that work at buySAFE. They could not have been more supportive. They have been beside me every step of the way and it makes me just more passionate about buySAFE! They have truly earned my loyalty and I am proud to be a part of the buySAFE team! A lesson to employers…if you want loyal employees…it isn’t about the paycheck, or the stock options but it’s about treating them like family and making them feel special…just taking that extra step to let them know that you care about them outside of what they can do for your company will earn you a loyal employee who will give you above 100%.
So, enough about that, but I just had to get it off my chest. I truly feel blessed. I want to talk to you about buySAFE now, many of you may know their older model…but how many of you know the great changes they have made to their service that makes such a HUGE impact on the merchants conversion and overall profit? Well let me tell you….I will keep it short as to not have a pitch fest :)…but really just exude my passion for the product…LOL, no truly I am passionate about it because I have seen the results that merchants are seeing.
Not only does buySAFE have an impact on first time visitors converting into shoppers, but that typically a majority of first time buyers choose to buy the bond. We also know that bonding increases overall customer satisfaction, as buySAFE Merchants see, on average, a 14% increase in the repeat buyer rate when buySAFE is present vs. not … now how valuable is that? The merchant doesn’t have to do additional advertising to get the consumer to come back, but use a service that is free and increase their return rate by 14%.
Ok, so for the bullet points for those of you that are asking what is buySAFE
1. buySAFE is free
2. buySAFE will pay for the intgegration of buySAFE which is about 20 hours of development
3. buySAFE increases conversion an average of 10.6% even with McAfee on the site
4. buySAFE is currently running a promotion where it will pick up the cost of McAfee & VeriSign EVSSL
5. buySAFE will do an AB test on all of your sites
6. buySAFE will pay larger merchants a revshare of the bond fees collected from buyers who choose to include the bond
8. Their are no contracts or long term commitments
Bottom line is buySAFE offers merchants a unique way to immediately improve their website’s conversion rate, revenue and profitability – Website Bonding. buySAFE is used by thousands of online merchants, including many ranked in the IR Top 500.
Not only that but it is a PROVEN SOLUTION
Consumers have two primary concerns when shopping online – personal information security and merchant reliability. While security solutions like Verisign® SSL reassure shoppers that their personal information is safe, buySAFE guarantees shoppers they are shopping with a reliable, trustworthy and stable merchant. As the Internet’s most effective trust solution, buySAFE has proven to increase conversion by up to 20%.
So as I titled my blog post..as you can see buySAFE truly puts their money where there mouth is. They know it’s a proven solution, they know it works..that my friendly merchants is why we don’t charge for it and why we are willing to pick up the cost of the integration….any questions?
If you are intrigued as you should be..give me a call or email me. The bottom line is I am not asking you to make a decision to use buySAFE, but how can you ignore the test results? What I am asking you to do, because it is in the best interest of you the merchant is TEST it…if it works like I know it will you will be extremely happy and if I am wrong, and all the extensive testing buySAFE has done in the past 6 years is wrong then don’t use it…easy!
For further reference go to www.buysafe.com, www.buysafe.com/demo/home.htm to view a merchant using it go to www.efaucets.com
I hope to hear from you all soon..you have nothing to lose and everything to gain!
Happy Holidays Everyone!! May it be the best year ever for you!!!!
Happy Ecommerce,
Cresta
Crestapillsbury's Weblog 